"After yet another online dating disaster, Amy Webb was about to cancel her JDate membership when an epiphany struck. It wasn't that her standards were too high, as women are often told, but that she wasn't evaluating the right data in suitors' profiles. That night Webb made a detailed, exhaustive list of what she did and didn't want in a mate. The result: seventy-two requirements ranging from the expected (smart, funny) to the super-specific (likes selected musicals: Chess, Les Miserables, Not Cats. Must not like Cats.)
Next she turned to her own profile. In order to craft the most compelling online presentation, she needed to assess the competition -- so she signed on to JDate again, this time as a man. Using the same gift for data strategy that made her company the top in its field, she found the keywords that were digital man magnets, analyzed photos, and studied the timing of women's messages, then adjusted her (female) profile to make the most of that intel."
Being a veteran of online dating, and personal ads before online dating even existed, this is truly the funniest book I've read in a very long time.