Epiphany

Epiphany (2015)

Epiphany (2015)

Epiphany, an experience of sudden and striking realization that allows a problem or situation to be understood from a new and deeper perspective.

I can’t think of a more apt word to describe 2015 so far.

When 2015 started, I gave myself the first 6 months of the year to fine-tune some of the foundational pieces of Gypsy Wolf Marketing before I started accepting new clients. Since January, I’ve spent a lot of time talking to artists about their challenges and where they need help. It's been very enlightening.

Based on those conversations, I tweaked my marketing consulting programs – Art Business Spotlight, Art Business Accelerator, Marketing Kaizen, and Elite Artist – so they are more closely aligned with what artists really want and need.

I also released my new eBook. The Art Marketing Master Plan: Get Clear, Take Action is really more of a toolkit to help artists benchmark where they are in their business right now, start to create a roadmap to where they want to be in their businesses in 12 months, and see where the gaps are and where they need help.

So as I review my goals for Q1 / Q2 2015, I’m right on track with where I should be.

Whew!

Because starting in July, things are really going to get crazy busy.

First there’s the International Folk Art Market | Santa Fe. Once again this year I’m volunteering in the Artist Training program and as an Artist Assistant to one of my very favorite artists, Santosh Rathi.

Then I leave right after the Market for 3 very intense days of working on my business at Christine Kane’s Uplevel Your Business LIVE! retreat in Atlanta. Followed by a mastermind meeting in Asheville in August. Asheville has an extremely vibrant art scene so I’m spending some extra days during the August trip to check out the River Arts District and some of the other art galleries.

There are 3 fairly large projects on the drawing board for Gypsy Wolf Marketing starting with Art Business Kickstart: Tips and Techniques for Succeeding in the Changing Art World, the workshop I’ll be teaching at TransCultural Exchange’s 2016 Conference on International Opportunities in the Arts: Expanding Worlds. I’ll be making Art Business Kickstart available online as a free program after the conference. The other 2 projects are still in the very early stages of planning and I’ll be talking about them in a bit more detail later in the year.

I’m seriously thinking about taking the 200-hour Foundations of Ayurveda course at Kripalu at the end of the year. Ayurveda is a subject I’m feeling increasingly drawn to so it might be time to explore it in more detail.

I also really want to get back into the ceramics studio this fall, if possible, to work on some new masks. I’m feeling the need to take the Soul Ancestors to the next level. And there’s nothing like working a mound of clay to reduce stress.

The Power of the Mastermind

Wow, mid-April already! 2015 is just flying by. So much for my intention to blog more this year.

When 2015 started I had my entire year planned out. At least that’s what I thought. Then I attended Christine Kane’s CLICK! Retreat in February and experienced a seismic shift in my life. And all of my plans went out the window. When I walked out of the retreat on the first day, I had an entirely new vision of what my life, my art, and my consulting business could be. So I made the commitment to step up and start playing bigger. I rejoined the Platinum Mastermind group and decided to stop letting my introversion define me. I’ve lived with that story my entire life and it's time to let it go.

Being back in Platinum means regular visits to Asheville for retreats so I’ve been in Asheville 3 times in the last 90 days. I realized on my last trip that I want to explore splitting my time between Santa Fe and Asheville. Both cities have a very similar vibe and strong art communities so both feel like home to me. I’m still thinking about what “splitting my time” would look like.

My Soul Ancestors have found a cozy little niche market so lately all of my new pieces have been commissions. I’ve had a couple invitations from art galleries and I’m still toying with the idea of gallery representation. On the one hand, my ego loves that idea but my heart is telling me that’s not the right path for me. At least not right now. There’s something very powerful, especially with the Soul Ancestors, about creating a piece for a specific person.

I mentioned my consulting business above so for those of you who don’t know, I’m also Gypsy Wolf Marketing.  I work 1-on-1 with creative entrepreneurs, artists, art galleries, and arts nonprofits around the world to help them build successful businesses by teaching them the latest business and marketing techniques and strategies. There have been a lot of changes at Gypsy Wolf Marketing in the last 6 months. At the end of 2014, I retired all of my old packages and programs and launched several new consulting packages that are much more in line with how I like to work with my clients. And there are a lot of changes still to come including a new eBook which I'll be releasing in May.

If you’re interested in learning more about artist residencies, make plans to attend TransCultural Exchange’s 2016 Conference on International Opportunities in the Arts: Expanding Worlds. I’ll be teaching my new workshop, Art Business Kickstart: Tips and Techniques for Succeeding in the Changing Art World at the Conference, as well as doing 1-on-1 sessions during Portfolio Reviews. I'll be distributing the workshop presentation and toolkit after the Conference so if you're interested in receiving a copy, you can subscribe to my mailing list here.

And, of course, there's always my passion project, the International Folk Art Market | Santa Fe. I'll be volunteering once again this year in the Artist Training program and as an Artist Assistant. If you're going to be in Santa Fe July 10th - 12th, the Market should definitely be on your list of things to do. You'll see some great art, meet some wonderful artists, and know that with every purchase you make you're helping to change the world. It's an amazing experience.

So, I'm off to finish packing my suitcase. The gypsy winds are calling my name.

Rebirth

I couldn't see it at the time but 2014 was a huge wake-up call about putting other people's needs before my own and playing small. When I selected Warrior as my theme for 2015, I knew this year would be about stepping into my own power no matter how uncomfortable it made me.

When I walked out of the CLICK! Retreat on February 3rd, after spending 3 days with Christine Kane, I had a whole new vision for my life. A vision which included re-joining the Platinum Mastermind program... launching a new private consulting program, Marketing Kaizen... and deleting all of my online dating profiles. And as always happens when a clear intention is set, changes are happening and new opportunities are starting to arrive.

I'll be teaching my new workshop, Art Business Kickstart: Tips & Techniques for Succeeding in the Changing Art World, at TransCultural Exchange's 2016 Conference on International Opportunities in the Arts: Expanding Worlds, as well as offering Portfolio Reviews. I'll also have a limited number of private consulting sessions available during the Conference.

There's been so much going on that I haven't spent much time in the studio over the past few months. But the Soul Ancestors are finding their audience with several commissions coming in this month. I'm finding that people interact with the Soul Ancestors on a very deep, personal level and they're interested in having Soul Ancestors that represent their individual lives and history.

Other changes are underway also... a transition to an Ayurvedic lifestyle (diet, meditation, yoga), an image makeover, and a new focus in my volunteer work with the International Folk Art Market | Santa Fe.